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PurpleBerry Wholegrain Flour

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Our PurpleBerry Wholegrain Flour™ is a unique blend of Purple Wheat/Anthograin and Purple Corn.

The signature natural coloring of the PurpleBerry Wholegrain Flour™ is a key indicator of the presence of a type of antioxidant called anthocyanin which is believed to help reduce celluar damage caused by free radicals.

Antioxidants are believed to help slow the aging process and protect to body from cardiovascular disease and cancer. Laboratory tests on the PurpleBerry Wholegrain Flour™ have revealed superior levels of antioxidant activity. On a weight for weight basis, the PurpleBerry Wholegrain Flour™ has:

• more than 4 times the amount of antioxidants typically found in cultivated blueberries
• more than 3 times the amount of antioxidants found in wheat bran
• more than 25 times the amount of antioxidants found in standard refined wheat flour

And, like most wholegrain products, the Purple Wholegrain Flour™ is high in dietary fiber which can significantly impact the occurrence of obesity, cardiovascular disease and Type 2 diabetes.

We have found that in order to gain the natural purple coloring effect in any finished dough product, the PurpleBerry Wholegrain Flour™ need only replace 10% of the total amount of refined wheat flour in the standard recipe, whether it be for breads, noodles or snack foods. And because the antioxidant levels in the multigrain flour have been proven to be bake-­stable, it is an ideal way of supplementing these foods with a healthy nutritional boost.

As today’s consumers become more aware of the health benefits of antioxidants and fibers and look for ways to improve their diets, the PurpleBerry Wholegrain Flour™ is a simple and unique way to meet their needs.